In order to be more closely aligned with the fashion brands the company retails and represents in Thailand, we rebranded BF Fashion to Paroshoot, a unique brand name, that still felt familiar. A parachute ensures the safe landing of an person or object from altitude. Metaphorically, Paroshoot also ensure the safe landing of the brands they are guardians of in Thailand, including Havaianas, Christian Louboutin, Missoni and Hackett.


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