SILA SMITH

VIDEO \ BRANDING

Our scope of rebranding work included the reappointing of the brand, and redesigning the whole visual identity. We proposed the name Sila Smith, Sila means stone in Thai which relate to the material from the Earth, and Smith for the hand work to create beautiful and detailed products. The brand positioning and identity however is modern and reflects the perfect result of skilled craftsmen and innovative designers working in harmony to create quality masterpieces.

This chosen logo option is made from a leaf sketche, monolined and cropped out into a square. This icon represents the details and the quality of the products, focusing on the veins of the leaf.

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